Discover What Digital Signage Can Do For Doctors and Hospital Staff

Stethoscopes, X-ray machines and heart monitors are the tools of the trade for any healthcare professional, now you can add digital signage to this toolkit, to ensure the healthcare professionals and patients are brought together.

These professionals are taught the leading techniques and therefore are equipped with the latest in medical technology.

So why is digital signage being associated with physicians?

Now you certainly would be surprised if they pulled out of their bag an LCD or plasma television, however crazy this may seem, do not dismiss it. Many doctors offices and hospitals are discovering that digital signage revolutionised they way they interactive with patients.

The reason for this?

Dynamic signage is flexible and the content can be changed within seconds, normally dynamic signage is used for advertising, however in the medical arena it is used to educate patients, for example it can soothe the nerves of a little girl suffering form tonsillitis by providing her with something to look at whilst she sits in the children’s emergency room, even touch screen displays are used to speed up patient check-in procedures.

The revolution has started.

Since sales of flat screen displays have eclipsed Cathode Ray Tube sales (CRT), screens are now so affordable they are a similar price to printing costs of static posters, this is why the boom in the digital signage market, but who would think of hospitals deploying LCD screens for patients, never mind networking them up!

Now we will see these displays hanging from walls, rather than taking up precious space as did CRT televisions.

Physician Web Design And Other Tips For Doctors To Acquire Expert Status

One of the easiest ways for doctors to drive prospect patients to their practice is to become an expert in their field. The term “Expert” carries credibility and prestige that can open many doors for doctors, and, oddly enough, the term is relatively easy to acquire. Aurora Information Technology, Inc., a New York Web design and marketing company, has advice for doctors to quickly and effectively become the expert in their field.

1. Focus on your medical specialty – Instead of trying to be an expert in diagnosing and treating every disease in your field, narrow down your focus to the procedures that you are really, really good at. One of Aurora’s most successful clients, Nabet G. Kasabian, M.D., is a specialist in laser prostatectomy procedures for treating benign prostatic hyperplasia (BPH). One of the newest and most effective treatment options for patients who’ve been diagnosed with BPH is GreenLight Laser PVP, a minimally invasive treatment using high-powered green-light to vaporize and remove enlarge prostate tissue. Dr. Kasabian has performed many GreenLight procedures and he is frequently quoted and is asked to speak at about his expertise at urology meetings. Doctors like Dr. Kasabian that find their niche will excel in their profession.

2. Launch a website – Did you know that half of American adults have searched online for health information? This makes the search for medical or health information one of the most popular online activities after email and researching things to buy online. If you don’t currently have a website, the unfortunate fact is that you aren’t even being considered by the majority of new and potential patients. Make it a priority to have a quality website detailing your medical expertise, training, patient testimonials, research and publications, and contact information as soon as possible.

3. Identify your website goals – A website is the face of a medical practice or hospital. However, based on Aurora’s research, many doctors have template, old, or dated looking websites that are not up to the marketing challenge. This is a mistake. Doctors, hospitals, and medical practices need a website that’s been designed-from the bottom up-to complement and enhance their image with pleasant graphics and intuitive site navigation. The main fact doctors need to understand is that website traffic is life. Without website traffic, there is no reason to have a website, period. Internet marketing and search engine companies like Aurora Information Technology, Inc. provide services to doctors to improve online visibility of their website using pay-per-click and organic search engine marketing techniques. Aurora is a full service medical website development, medical website design, and software programming company with offices in Ardsley, New York.

4. Publish research and clinical expertise – Doctors should frequently publish information and research about their areas of expertise on the Internet and elsewhere. Every single day, tens of thousands editors, web masters, and newsletter publishers are looking doggedly for unique and information-packed articles about disease diagnosis, treatment, research, and new advancements in medicine, like GreenLight laser treatment for BPH. If you can write articles that teach readers about your specialty, you will become a recognized expert and there will be more demand for your services. This is almost guaranteed.

5. Participate in public speaking engagements – When your articles begin to get published, you’ll start to receive requests to speak more often. 95% of the population has some nervousness about public speaking. So when you stand up and say what you want to say, the way you want to say it, you are doing what 95% of the population wish they could do. When you speak about your medical specialty, you set yourself up as the expert on that topic. You gain instant credibility. If you get nervous when you speak in front of a group, attend a public speaking class. Other than going to medical school, this will be one of the best investments of your life, because the more confident you can express your expertise and successes, the more you will impress people and your peers. This is the key to success in any profession. 6. Focus on the patient experience – The old adage, that word-of-mouth is the cheapest and most effective form of advertising, is still true. It’s important for doctors to remember that a happy patient can generate many new referrals. Be compassionate, communicative, professional, and honest with your patients and their family. Additionally, doctors should encourage patients to write testimonials about their experiences. Post the testimonials on your website regularly. Website visitors love to read positive experiences about a doctor’s services. Wouldn’t you? Doctors that follow these simple six steps can become the recognized experts in their field.

Tasteful Medical Marketing For Doctors, Clinics and Hospitals With Sponsored Books

Marketing any type of medical practice is difficult to do in a tasteful manner. One method that’s receiving positive results is through sponsored editions of children’s books. It’s especially popular with family practices.

With a sponsored edition, the physician, dentist, clinic or hospital information is featured. The back page of the book is typically customized to include information about your practice, but you can also choose to modify one of the front pages to include discussion questions that relate to your practice, a personal letter, information about a specific product or service, or general information about your practice.

Sponsored editions can be provided in the waiting room for children and parents to read, or copies can be distributed to new patients. The book can even be mailed to patients as a thank you or a reward for youngsters to promote return visits. Some medical practices prefer to keep a supply of books on-hand to sell to patients who love the story and artwork. Sponsored editions can also be donated to service clubs such as the Kiwanis or Rotary clubs for use as a fundraiser. There’s really no limit to the ways a medical practice can utilize the book for promotional purposes.

Utilizing sponsored editions has the advantage of reaching parents while also engaging children. Building pleasant memories for children at the doctor’s office can have far-reaching results. The children of today are the parents of tomorrow, and a sponsored edition can lead to continuity of care with the children of your current patients.

Sponsored books can be especially compelling for children waiting to see their doctor or dentist. Every physician knows the fear that a visit to the doctor’s office can engender in young children and the book can help allay those fears. We’ve all seen children tightly clutching a favorite toy or book on their way to the examination room. Those children could be clutching their very own copy of a book that they will read for years, and share with other children, compliments of your practice.